The MAGA Party
Among the tens of millions of Americans who find Donald Trump abhorrent, a grave threat to our nation’s future, and a purveyor of divisiveness and deceit, the question looms: what to make of the other millions who support him, often with something akin to religious fervor?
The steadfast devotion of Trump’s base has sparked widespread analysis of it as a cult-like movement. It has led to soul-searching about whether a broad swath of America really believes in a pluralistic constitutional republic based on freedom and democracy. It has forced us to contend with the continuing reality of our nation’s racist history, its communities of privilege, and its structural injustices. We can also bemoan the corrosive effects of right-wing media and the algorithms that turn many corners of the internet into echo chambers of conspiracy theories, intolerance, and outright hate.
The specter of Trump’s second coronation as the Republican Party’s presidential nominee — which at this point seems to be primary season’s most likely outcome — understandably fills much of this country with existential dread. And also bewilderment. How can anybody like this charlatan, much less want him to be president?
A few days back, New York Times columnist David French, a libertarian evangelical living in Tennessee who left the Republican Party over Donald Trump, wrote an interesting take from the frontlines of a divided America. Titled “The Rage and Joy of MAGA America,” it’s worth reading in full.
French’s main thesis is that to understand the MAGA movement, one cannot focus only on the threat it poses to America and many Americans. French doesn’t dismiss the danger of Trump and his followers; he emphasizes it. He simply (and importantly) says the dynamic of motivation is more complicated.
If you follow the rallies via Twitter or mainstream newscasts, you see the anger, but you miss the fun. When I was writing for The Dispatch, one of the best pieces we published was a report by Andrew Egger in 2020 about the “Front Row Joes,” the Trump superfans who follow Trump from rally to rally the way some people used to follow the Grateful Dead. Egger described the Trump rally perfectly: “For enthusiasts, Trump rallies aren’t just a way to see a favorite politician up close. They are major life events: festive opportunities to get together with like-minded folks and just go crazy about America and all the winning the Trump administration’s doing.
The picture for those living inside the Trump bubble, French contends, looks far different from how it seems to the rest of us.
For them, the MAGA community is kind and welcoming. For them, supporting Trump is fun. Moreover, the MAGA movement is heavily clustered in the South, and Southerners see themselves as the nicest people in America. It feels false to them to be called “mean” or “cruel.” Cruel? No chance. In their minds, they’re the same people they’ve always been — it’s just that they finally understand how bad you are. And by “you,” again, they often mean the caricatures of people they’ve never met.
“In fact, they often don’t even know about the excesses of the Trump movement. Many of them will never know that their progressive neighbors have faced threats and intimidation. And even when they do see the movement at its worst, they can’t quite believe it. So Jan. 6 was a false flag. Or it was a “fedsurrection.” It couldn’t have really been a violent attempt to overthrow the elected government, because they know these people, or people like them, and they’re mostly good folks. It had to be a mistake, or an exaggeration, or a trick or a few bad apples. The real crime was the stolen election.
Creating a warped sense of identity, fostering an “us vs. them” mindset, using a sense of belonging for the in-group to ostracize and dehumanize outsiders and undercut the truth are not tactics unique to Trump. These have long been the instruments of autocrats and tyrants. But French is getting at an important consideration of Trump’s power. He is a showman and a provocateur. His rhetorical techniques tend toward mean-spirited humor over thunderous condemnation. And his “jokes” resonate with his audience.
There is often a striking disconnect between the import of Trump’s words and his onstage persona. The rhetoric is almost always malevolent, but it is delivered more like a circus ringmaster’s schtick than a sermon of gloom (especially when he’s not reading from a teleprompter). Trump, when he’s fully unleashed, is a lot of scary things, but a dour voice behind a podium is not one of them (and in this sense, French draws a contrast with Florida Governor Ron DeSantis and his floundering campaign).
This carnival effect blurs the line between insiders and outsiders differently than did previous delineations in American life. In the Jim Crow South, there was no place for Black Americans in white spaces. At a Trump rally, as long as you’re wearing the red hat and spouting the applause lines, it seems you can be welcomed regardless of your race, religion, or ethnicity. This dynamic allows Trump supporters to claim they can’t be racist, even as they support policies that divide America along racial lines.
Trump’s misogyny has also been on full display since the beginning of his political career. He has been credibly accused of sexual harassment and assault and even found by a jury to have sexually abused E. Jean Carroll. But the throngs of cheering women at Trump rallies inoculate him with his followers from any such criticism — just as they did with the “Access Hollywood” tape.
The Republican Party has become the Trump “party,” quite literally. It’s a rollicking good time for those who have immersed themselves in MAGA Land. That it is built on lies, conspiracy theories, autocracy, divisiveness, ignorance, shortsightedness, and a host of other threats to our democratic future is not a bug — it’s a feature, to use a maxim from the tech world.
Trump has built a brand that is anathema to substance and truth. The real world is complicated and can be such a downer. It’s so much easier to poke fun at the “other” than to grapple with our common humanity. Trump has been running away from accountability his entire life. He’s always prioritized his own pleasure. Life’s a game to be played and to play others for suckers.
The “let the good times roll,” rock concert vibe of Trump rallies and other parts of his campaign is one of the underestimated keys to his success.
Now he’s gotten millions to join the party — his party — and they’re having a great time even if, and maybe especially because, it makes much of the country miserable.
Please consider subscribing if you aren’t already a member. This effort is supported by the Steady community.
We understand there have been people impersonating Dan and me in the comments. We have reported them to Substack and have banned the accounts. Substack is working on a technical solution to this problem going forward. In the meantime, we are going to close the comments to nonpaying members for protective purposes. We apologize for the inconvenience and will reopen them once the matter is better resolved.
I am a Democratic activist in a Republican dominated community. I have been doing voter contact on behalf of campaigns since 2017. We have to win over Republicans and No Party Preference voters to win elections, so often they are on our lists. I grasp the “good times” portrayed in this write up, but just want to remind everyone that the vast majority of voters are remarkably uninformed. And, they’re busy with life. Many know the big stuff like SCOTUS overturning Roe v Wade, and Trump has been indicted, for two examples. But especially younger voters might not even know that. I take the chance to educate them if they’ll spend a few minutes with me. We have a lot of good people trying to fix the worst stuff if only we can get votes for them.